AgroBerry&Veg 2026 in Rivne: Three Days of Professional Dialogue on the Future of the Berry and Vegetable Business

The 49th International Scientific and Practical Conference “AgroBerry&Veg 2026: Berry and Vegetable Business and Processing. Technologies, Innovations, Success” was held on 16–18 September 2026 in Rivne, at the Optima Collection Bergschloss Hotel (14 Petra Mohyly Street). The event brought together berry and vegetable growers, heads of processing companies, representatives of industry associations, scientists, technology and equipment suppliers, and other industry professionals to discuss the future of the sector amid the war and global challenges.

The conference was organised by Technologies and Innovations Media Group, which has been publishing leading specialised journals since 2011, including Berry -Field, Horticulture and Vegetable Growing. Technologies and Innovations, and Beverages & Beer. Technologies and Innovations.

The conference focused on practical solutions for developing a modern berry and vegetable business, including cultivation and crop protection technologies, mechanisation and automation, post-harvest handling, processing, adaptation to climate change, international experience, and ways to improve production competitiveness.

More than 300 leading business representatives took part in the event, coming from across Ukraine — from Kharkiv to Uzhhorod, from Kherson to Lutsk, and from Zaporizhzhia to Chernivtsi.

The conference aimed to promote and facilitate the adoption of modern technologies for growing and processing berries, vegetables and other fruits; encourage the production of value-added products; and contribute to the revival of traditional Ukrainian beverages made from grapes, fruits, berries and vegetables.

On 16 September, the Berry&Veg Academy: Practical Academy of Modern Berry and Vegetable Farming was held. On 17 September, the programme included presentations by Ukrainian and international experts from the Netherlands and Poland, case studies from leading Ukrainian farms, panel discussions, as well as an exhibition of technologies and equipment and a tasting area, where more than 60 companies presented their products.

On 18 September, participants joined a business tour to leading agricultural enterprises in Volyn: Agricultural company Povnyi Koshyk, the blueberry farm operated by the Martyniuk family, and Lesia Ukrainka Agricultural Company.

Conference Opening

The opening of the International Scientific and Practical Conference “AgroBerry&Veg 2026: Berry and Vegetable Business and Processing. Technologies, Innovations, Success” began with welcoming speeches from Kateryna Koneva and Nadiia Yashchuk, founders of Technologies and Innovations Media Group and organisers of the event.

In their opening speeches, they welcomed the conference participants and partners and expressed their gratitude for their support and trust in the initiative aimed at developing the berry and vegetable sector and promoting the adoption of innovative technologies in production and processing.

“We have prepared an intensive conference programme that will allow participants not only to address their professional needs, but also to communicate with colleagues, exchange valuable experience and find new ideas for development. We hope this event will help address issues related to growth, improving yields and product quality, increasing sales and entering new markets,” emphasised Kateryna Koneva, Creative Director of the Technologies and Innovations project.

Nadiia Yashchuk, Director of Technologies and Innovations Media Group, also expressed her gratitude to the companies that supported the conference as partners, first of all the key technology and industry partners:

Main Legal Partner: IP & Law firm Pakharenko & Partners.
Main Technology Partner: EFT GROUP.
Main Energy Partner: Soniachni Systemy (energy efficiency).
Main Industry Partner (Blueberries): Association of Blueberry Producers of Ukraine.
Main Industry Partner: UKRSADVINPROM Association.
Industry Partner: Berry Growing Association of Ukraine.
Main Technology Partner for Humic Products: Agrotechnosoyuz LLC.
Main Organisational and Beer Partner: Brewery Riven.

More than 60 companies were represented among the conference partners.

The welcome speeches also included Andrii Ananiev, a representative of Agricultural firm Povnyi Koshyk, who invited participants to join the business tour.

Kostiantyn Meshcheriakov, Food Safety Systems Manager at Blue Berry LLC, a member of the Association of Blueberry Producers of Ukraine and the conference’s Main Industry Partner, conveyed greetings from the Association’s President, Nataliia Pukshyn, and encouraged participants to join this successful industry organisation.

The conference programme included a series of substantive meetings and presentations involving partners and representatives of the agricultural business.

Berry and Vegetable Crop Production

Vasyl Selebynka, Director of Selfruit LLC, shared his journey in the raspberry business — from starting the enterprise from scratch to developing the company. He presented practical experience, discussed common mistakes and challenges, and outlined prospects for the further development of raspberry production. (Read more about Selfruit’s experience in Berry -Field Journal No. 3, 2026.)

Kateryna Oliinyk, founder of Kucheriava Farmer brand, spoke about her experience growing peppers, developing a personal brand and building a craft business from scratch — from Instagram to her own trademark. (Read more in Horticulture and Vegetable Growing No. 3, 2026.)

Modern technologies for growing asparagus and strawberries were presented by Sander Koenen, co-owner of the nursery and production company Thwan van Gennip Plants B.V. (the Netherlands).

The speaker shared practical experience and discussed the selection of high-quality planting material, ways to increase yield and crop quality, as well as solutions for optimising production processes and adapting to today’s challenges.

Decoplant: Nursery Production and Cooperation with Dutch Breeders

Serhii Bezkostyi, General Director of Decoplant, spoke about the company’s participation in the exhibition, its cooperation with a Dutch breeding partner, and shared his assessment of the conference organisation.

He said that at the exhibition, the Ukrainian-Dutch company was presenting its nursery and a wide range of crops, including berry and fruit crops, particularly strawberry plants and other promising varieties. He noted that raspberries, especially everbearing varieties, were currently in the highest demand among farmers. However, the company’s raspberry plants for the season had already been completely sold out, so customers were being directed to the following year.

Bezkostyi added that this was not the first conference organised by Technologies and Innovations Media Group that the company had attended, which allowed it to assess both the organisation and the overall atmosphere. According to him, such events consistently attracted a sufficient number of visitors, a professional audience and strong interest from participants. He emphasised that it was important for the company to be part of such a professional environment, exchange experience, and present its products and solutions. For this reason, Decoplant intended to continue participating in these events.

From Soil to Harvest

Among the conference speakers was Hanna Lutsko, an international berry production expert, who shared practical experience in interpreting soil agrochemical analyses. She explained how modern approaches to assessing soil condition can help producers make precise technological decisions and improve the productivity of berry plantations.

Bartłomiej Danek, Director of NIWA hodowla roślin jagodowych (Poland), spoke about the specific requirements for growing raspberries intended for mechanical harvesting. He examined which varietal characteristics and berry properties are crucial for effective mechanisation, as well as how agronomic practices and cultivation technologies affect the suitability of plantations for machine harvesting.

Particular attention was paid to practical experience, cultivar selection, and approaches that make it possible to combine high yields, product quality and efficient mechanical harvesting.

Agro Terra A Farm in the Lviv region grows a wide range of berry and vegetable crops. Andrii Barchuk, the farm’s director, spoke about the specifics of the operation, the results of the season and product sales.

Barchuk said that the farm’s main berry crop was the garden strawberry. Among vegetables, it grew white cabbage and young cabbage, cauliflower, broccoli, block peppers and Kapia peppers, sweet corn and new potatoes. The total area under vegetables and strawberries was about 10 hectares, with 3 hectares occupied by strawberries and another 7 hectares by vegetable crops.

He noted that the farm grew KDS and short-day strawberry varieties, including Rumba, Sibylla, Brilla, Cadenza, Federica and Faith. All the crops were grown outdoors. The farm worked together with agronomists and followed crop-specific production protocols, carrying out the necessary crop protection measures against diseases and pests.

According to Barchuk, most of the farm’s produce was sold on local markets. Strawberries and vegetables were harvested by hand, and the work was organised so that the produce was harvested in the morning and sold on the same day.

He assessed the vegetable season positively overall. The berry sector had been more challenging because spring frosts had significantly damaged the flowers, resulting in a smaller-than-expected strawberry harvest.

Barchuk also said that the farm had been attending conferences organised by Technologies and Innovations Media Group since 2021. Although fewer familiar faces had been present that year, the participants had met many new people whom they had not encountered before. He considered this valuable because the conference provided an opportunity to continuously expand their professional network. Overall, he described the conference as very interesting and said that the farm was pleased with its participation.

Serhii Parashchenko, founder and breeder of Chystyi Produkt LLC, shared his experience of scaling up garlic production and discussed the results of this year’s season.

Parashchenko said that the company had been growing garlic and producing planting material for more than 20 years. At that time, it had 125 hectares of production land. This year, the company had doubled its production volumes compared with the previous season and achieved a record harvest of single-clove garlic of the ‘Iren’ variety, amounting to around 200 tonnes.

He noted that the company’s main varieties in production were ‘Liubasha’ and ‘Iren’. One of the farm’s key advantages, he said, was its many years of experience and the cultivation technologies it had developed for garlic production.

Parashchenko considered garlic a promising crop because it could be stored and sold over a long period and was less dependent on seasonality than berries.

Regarding the conference, he said that it had once again been very well attended. In his view, a larger venue could even have been used to accommodate all the participants and exhibitors. He added that he was satisfied with the organisation.

Protected Cultivation and Precision Irrigation

Leszek Sawicki, founder of Progress (Poland), shared his experience of investing in protected cultivation and discussed which solutions currently offer the greatest efficiency and profitability.

The speaker explained how climate change is altering approaches to berry and vegetable production, when investments in tunnels, greenhouses and protective structures are economically justified, and which modern technologies offer the best return on investment.

The presentation covered season extension, increasing yields and product quality, protection against heat, heavy rainfall, hail, wind and spring frosts, practical experience of Polish growers, effective solutions and common mistakes, as well as technologies that could become standard practice in berry and vegetable production in the coming years.

During their presentation, Vladyslav Razkevych, co-owner of EVKALIPT P and Valerii Liashynskyi, Head of the Greenhouse Division at EVKALIPT P discussed irrigation under changing climatic conditions and how to ensure stable yields and high production efficiency.

Valerii Liashynskyi explained that precision irrigation using specialised equipment and a monitoring system made it possible to determine clearly when and how much water plants needed. He added that these solutions allowed water delivery to be controlled at every stage, from the reservoir to the root system. According to him, precision irrigation involved delivering water directly to the depth at which the root system was located.

Plant Nutrition, Biostimulation and Bioprotection

Oleksandr Rozhko, Head of the Western Region at Agrotechnosoyuz LLC, the conference’s Main Technology Partner for humic products, spoke about effective biostimulation, plant nutrition and anti-stress solutions for berry and vegetable crops.

Yurii Savchenko, Regional Representative of ICL Growing Solutions, presented approaches to effective plant nutrition and explored ways to reveal the full potential of crops through a balanced supply of essential nutrients.

Andrii Osykovyi, leading horticulture expert at Summit-Agro Ukraine, presented effective solutions for growing and protecting fruit and berry crops, focusing on practical approaches to producing high-quality yields.

At the conference, RivTrade PE presented a new generation of bioactive granular fertilisers. Yurii Supruniuk, the company’s Director, spoke about their features, advantages and potential applications.

Zinoviia Yelinska, agronomist-consultant and product manager at Gro Green, who has almost 40 years of experience in agronomy, spoke about plant nutrition under climate stress and ways to maintain crop yields and product quality.

“I specialise in vegetable and berry production, as well as other crops, and advise growers on plant nutrition and crop protection. At the event, the company presented Gro Green fertilisers and new biological products based on mycorrhiza and beneficial bacteria, including solutions for different soil types and growing conditions. Some of these products are new developments based on proprietary patented strains of a Belgian company. I really like this conference — it is held at a very interesting venue and everything is well organised. People are satisfied and say that the event is informative and that there are many practical ideas and solutions that they can put into practice,” said Zinoviia Yelinska.

Serhii Vdovenko, Head of the Vegetable Production Division at BTU, spoke about biotechnological solutions for vegetable production and their practical application in growing vegetable crops.

The benefits of entomophages for plant protection and plant health were presented by Oleksandr Sokolov, representative of Bionika Entomophages, and Khrystyna Venheliauskaite, Director of Bionika Entomophages LLC.

Serhii Zhovnir, a vegetable and berry production specialist at Agritema LLC, addressed bioprotection, biostimulation and micronutrient management for berry and vegetable crops, presenting the company’s practical experience from 2025–2026.

Lesia Paraskevych, representative of Vitera Ukraine, spoke about technological solutions for improving the efficiency of berry production and making the most productive use of every hectare. She focused on practical approaches that help optimise production processes and improve the performance of berry farms.

During the conference, Mariia Kukh, Product Manager at BINFIELD, spoke about modern technologies for growing berries and fruit and presented the company’s solutions for crop nutrition and protection against stress factors.

“Today we are attending a wonderful conference that has brought together people who are deeply passionate about fruit and berries. In the Ukrainian market, BINFIELD offers comprehensive solutions for crop nutrition. Our portfolio includes NPK fertilisers, as well as nitrogen, potassium and phosphorus fertilisers.

We have participated in this event several times, and every year it changes — first and foremost because of the people. It is great to see the conference attracting new participants, including both company representatives and berry and vegetable growers themselves.

This is particularly encouraging because today growers are no longer simply producing crops without a clear strategy. They are seeking new knowledge and technologies to unlock the full genetic potential of the crops they grow.”

Technologies for Efficient Horticulture

EFT Group is a Ukrainian group of companies providing comprehensive turnkey technological solutions for commercial fruit and berry production — from plant nutrition and crop protection to modern machinery and professional technical support. EFT Group brings together EFT Plus and Biochem Agro.

Conference participants had access to practical technological solutions presented by leading experts from the group’s companies. The programme featured two industry-focused presentations covering crop protection against spring frosts and efficient berry harvesting mechanisation — from the use of wind machines to practical experience with Weremczuk harvesting machines.

Mark Kuzminskyi, representing EFT GROUP, the conference’s Main Technology Partner, presented international experience and practical solutions for protecting orchards and berry plantations against spring frosts using wind machines. In his presentation, Mark Kuzminskyi explained in detail how wind machines work, under which weather conditions they are most effective, and which factors determine the effectiveness of frost protection.

Serhii Zubar, Machinery Selection and Sales Manager at Biochem Agro (EFT GROUP), spoke at the conference about mechanised harvesting with Weremczuk machines and the practical experience of Ukrainian growers during the 2026 season. The speaker discussed common mistakes growers encountered when switching to mechanised harvesting, highlighted key considerations when preparing plantations and adjusting machinery, and shared data on the actual productivity of harvesting machines under commercial operating conditions.

Innovative Machinery for Orchards, Berry Plantations and Vegetable Production

Olha Fedii, Sales Manager at INSORTEX, spoke about the government support programme for agribusiness, including the opportunity to receive a 25% reimbursement on the cost of purchased agricultural machinery and equipment. She also presented an automated blueberry sorting and weighing line.

Alina Tkachenko, representing Orient Way, presented modern solutions for the automated sorting of frozen berries, including technologies based on artificial intelligence.

Orient Way offers optical sorting equipment for frozen berries based on colour and shape, as well as X-ray systems for detecting stones, plastic and metal. The company is an official representative of MEYER and also manufactures conveyors, inspection tables and other equipment for complete sorting lines. Modern optical sorters can achieve up to 99.9% berry purity in a single pass. Artificial intelligence plays an important role, as the sorting programme is individually configured for each customer’s raw material, enabling the efficient detection of deformed berries and specific foreign materials.

Alina Tkachenko added that Orient Way had been participating in conferences organised by Technologies & Innovations Media Group for several years in a row. She described the events as an excellent platform for professional communication, meetings with long-standing partners and establishing new business contacts.

Nataliia Zelenska, representing AGRO MEL, presented the capabilities of modern processing equipment for organising a complete production cycle — from growing the raw material to its processing and the production of finished products.

During the AgroBerry&Veg 2026 conference, Vam Trak presented its machinery. The company is the exclusive distributor in Ukraine of tractors and equipment manufactured by Czech company Šálek. Vam Trak Director Vitalii Sakhno spoke about the company’s machinery range, after-sales service and applications in the agricultural sector.

Vitalii Sakhno explained that Vam Trak represents Šálek tractors in Ukraine with power outputs ranging from 26 to 50 hp, along with a wide range of equipment for orchards, vineyards, berry plantations, forestry and the municipal sector. He noted that the company has its own service department and spare parts warehouse, enabling it to provide customers with the support they need promptly.

He identified the 50 hp Vega Excellent, powered by a Kubota engine, as one of the company’s most versatile and in-demand models. According to Vitalii Sakhno, the tractor is suitable for farms, fruit-growing and wine-producing enterprises, as well as the municipal sector, and can operate with a variety of attachments.

Vitalii Sakhno also noted that this had been Vam Trak’s first participation in an event organised by Technologies & Innovations Media Group. He described the company’s impression as very positive, explaining that the conference provided an opportunity to communicate directly with producers, farmers and industry representatives, exchange experience and establish new professional contacts. He considered the company’s participation highly productive.

Energy Solutions for Agribusiness

The conference addressed the use of solar power plants (SPPs) and energy storage systems (ESSs) for agricultural enterprises. The topic was presented by Sviatoslav Markov, CEO of Solar Systems, the conference’s Main Energy Partner for energy efficiency. In his presentation, the speaker examined the practical implementation of SPPs and ESSs at agricultural enterprises, particularly in berry production, as well as the specifics of installing and operating such systems, key risks, payback periods and the results delivered by these energy solutions.

YASNO, one of the key providers of energy solutions for businesses, was also represented at the AgroBerry&Veg 2026 conference. Mykhailo Yukhymenko, Head of the Sales Group, spoke about the company’s opportunities for the agricultural sector.

YASNO works with businesses in the supply of electricity and natural gas and also offers energy-efficiency solutions, including solar power plants, energy storage systems and energy management. These solutions are particularly relevant for agricultural enterprises, as a stable energy supply and cost optimisation are essential components of their operations. Today, businesses are actively investing not only in solar generation but also in energy storage.

I would like to highlight the EMS segment separately. This solution enables electricity generated by solar installations or supplied from the grid to be stored and then used during periods when electricity prices are higher. This makes it possible to manage consumption and costs more efficiently.

For us, participation in events of this kind provides an opportunity to communicate directly with business representatives, identify target customers and offer them relevant energy solutions. The conference was organised to a high standard: the team’s professional preparation and experience were evident, and, most importantly, the event brought together precisely our target audience.

Frozen Berry Exports: The Ukrainian Berries Association on New Markets and Prospects

The Ukrainian Berries Association (UBA) acted as the industry partner of the event. The professional organisation brings together all major players in the fruit and berry market. The discussion panel dedicated to the challenges and prospects of exports in 2026 was moderated by Iryna Kukhtina, President of the Ukrainian Berries Association.

The 2025/2026 export season for frozen berries was a period of sharp contrasts for Ukraine. According to Eurostat data available through May 2026, the frozen raspberry market delivered the sector’s greatest success, with Ukraine reaching a historic export revenue high of €250.8 million, up 65% year on year.

The conference and discussion panel also focused on new geographical export destinations, including the specific requirements and market-entry conditions for Ukrainian products in China, Egypt and Türkiye.

The discussion panel featured Vitalii Sydorenko of Yarofrut LLC; Serhii Sukhyna of Artika Bio LLC; Vitalii Zakharchuk of Invita Frost; Krzysztof Styk of WEGA&UNIMASZ; and Vasyl Shukalovych, Lead Specialist in Standardisation, Certification and Quality at Organic Standard LLC.

Technology and Equipment Exhibition

As is customary, the AgroBerry&Veg 2026 conference, titled “Berry and Vegetable Business and Processing: Technologies, Innovations and Success”, included an exhibition of modern technologies and equipment for berry production and horticulture. More than 60 companies participated with exhibition stands.

The conference exhibitors included companies that:

grow and supply planting material: De Kemp Ukraine, FRUTEK, Klioma Service, NOVOSAD, Dekoplant, Klub Roslyn, Vershky ta Korintsi, Malyn Plant and Fruktovyi Sad AT;
provide irrigation and watering systems: Eucalyptus P, Profpolyv and Vodovid;
supply refrigeration equipment and freezing and storage solutions: Insolar-Kholod, 4 Stykhii, Tolsma Techniek and Orient Way;
provide sorting, packaging and post-harvest handling equipment: SORTER-PAK, INSORTEX, UNI-MASZ H.M. and KONSORT;
offer processing equipment and technological solutions: Bühler, MAS Technology, PB Engineering Ukraine, Progress Engineering / Leszek Sawicki, EFT Group, LENDEKOTEKH, AGRO-MEL, Agrotechnosoyuz, Konsort and Ceres;
supply plant protection and nutrition products: Agritema, Rodonit Agro, Timac Agro Ukraine, Vitera Ukraine, ICL, TerraTarsa Ukraine, BTU, Ukrtekhnofos, Agrisol, Biochem Agro, Bionormik, Alfa Smart Agro, Kvadrat, Grosstar, Biolamino, Sens Agro, Dünger, Spanrise, AEC, Binfield and Bionika;
provide technological, engineering and agrotechnical solutions: Vam Trak, DGS, Yakymets, Chebanov, Gulin, AlfaInterPlast and Ramos;
offer solar energy solutions: Solar Systems and YASNO;
represent seed suppliers, agricultural stores and comprehensive agricultural supply services: Harvest Center, Western Bug, Chystyi Produkt and Messe Berlin;
participated as food partners: KRITSKI WINERY, Villa Tinta, Strong Distillery, Chervona Kalyna and BAKHUS.

Charity Auction in Support of the Armed Forces of Ukraine

At the end of the conference day, the Charity Auction of products and services donated by the event’s partners took place. According to tradition, that was already the 20th charity auction organised by Technologies & Innovations Media Group as part of its conferences.

This time, more than UAH 33,000 was raised to support servicemen of the 140th Separate Reconnaissance Battalion of the Ukrainian Marine Corps, including soldier Pavlo Hulchuk, who are carrying out combat missions and require specialised equipment.

The conference partner companies took part in the Charity Auction. We sincerely thank everyone who contributed lots in support of this initiative:

BINFIELD, Dekoplant, Planta Group, Vitera, Frutek, Samit Agro, Bionormik, GroGreen, Klioma Service, ICL, Yarofrut and Solar Systems.

18 September — Business Tour to Leading Farms in the Region

On the second day of the conference, participants went on a business tour to successful agricultural enterprises in Volyn: farming company Povnyi Koshyk, the Martyniuk family’s blueberry farm, and the Lesia Ukrainka Agricultural Company.

The first stop of the business tour was Povnyi Koshyk. The farm grows around 30 different vegetable crops across 80 hectares of open and protected ground. One of the farm’s distinctive features is its own deer farm, home to red deer, fallow deer and mouflons.

The agricultural enterprise Povnyi Koshyk currently operates on the premises of the former Promin farming enterprise in the village of Zhyrychi, Kovel district. Greenhouses occupy an area of 1.6 hectares, and the completion of new Dutch-type greenhouse facilities is planned for this year.

An additional part of the programme was a demonstration of a Weremczuk berry harvesting machine presented by Biochem Agro. Participants had an opportunity to see the machinery in operation and communicate with company representatives.

The second enterprise visited during the business tour was the blueberry farm of the Martyniuk family. At the farm of Andrii and Olena Martyniuk, which has approximately 14–15 hectares of mature blueberry plantations, weather conditions had a significant impact on yields and provided an opportunity to reassess the performance of different varieties.

The main varieties grown on the farm are Bluecrop, Duke and Bluegold. The farm also cultivates Bonus, Chandler, Spartan, Reka and other varieties.

The third stop of the business tour was the Lesia Ukrainka Agricultural Company, where participants visited fields and cold-storage facilities at two different locations.

The Lesia Ukrainka Agricultural Company is a diversified agricultural enterprise in Volyn, established in 1992 and currently operating on 12,000 hectares of land. Its activities combine dairy and beef production, grain farming, an elevator, a bakery, greenhouse production, horticulture, vegetable growing and its own cold-storage facilities.

The fruit produced by the farm is delivered to its own cold-storage complex, which was also visited by the business tour participants.

The hosts at all three locations welcomed the guests with exceptional warmth and hospitality, for which the organisers express their sincere gratitude.

Berry&Fruit Academy: “Autumn School for the Modern Farmer: From the First Idea to a Profitable Berry and Vegetable Farm”

On 16 September, as part of the conference, the Berry&Fruit Academy — a practical academy dedicated to modern berry and vegetable farming — was held for the fourth time since its launch in December last year.

The Academy’s Main Organisational Partner was the National University of Water and Environmental Engineering. The Main Berry Partner was the Ukrainian Blueberry Producers Association. The Industry Partner (freezing) was YAROF RUT LLC, while the Main Industry Partner (plant nurseries) was FRUTEK LLC

The theme of this Academy was “Autumn School for the Modern Farmer: From the First Idea to a Profitable Berry and Vegetable Farm”, because a successful agricultural enterprise begins not with planting the first crop, but with making the right and well-considered decisions beforehand.

Experienced agricultural experts helped participants make these decisions:

Hanna Lutsko — an international consultant with 27 years of experience in berry production. She specialises in developing cultivation strategies, implementing innovative technologies, and developing strategies to improve yields and product quality.
Iryna Kobrynets — Candidate of Agricultural Sciences, berry production expert and agronomist-consultant with more than 20 years of experience in managing and developing berry farms.
Zinoviia Yelinska — an expert in modern vegetable production and a leading agronomist-consultant with many years of experience in crop production.

The experts shared real-life experience from Ukrainian producers, analysed the results of the 2026 season and provided practical recommendations for the 2027 season.

Petro Skrypchuk, Professor and Doctor of Economics at the National University of Water and Environmental Engineering (NUWEE), where the Academy was held, Chairman of the regional branch of the Ukrainian Walnut Association and a farmer, addressed the Berry&Fruit Academy participants with welcoming remarks.

The expert also spoke about his professional consulting and support work in various areas of agriculture, including walnut production, organising the operations of small farms and household enterprises, transitioning to organic berry production, and implementing projects for professional drainage systems in tunnels and greenhouses, among other areas.

Serhii Zmiichuk, General Director of FRUTEK LLC, the event’s Main Industry Partner, presented modern elements of successful berry production technologies and shared the company’s experience gained in this field.

Upcoming Conference

The next conference organised by Technologies & Innovations Media Group will take place on 9–11 December 2026 in Lviv.

The programme will include SmartBerry 2026: Technologies. Innovations. Success, the “Power of Cold: Effective Solutions for Business” Congress, and the Berry&Fruit Academy.

More articles based on the conference proceedings are available in the magazine Horticulture and Vegetable Growing. Technologies & Innovations, as well as on the website techhorticulture.com⁠ аnd jagodnik.info

To register for the conference and Berry&Fruit Academy, participate as an expert, or present your products and services at an exhibition stand, please contact:

Anna: +38 097 759 25 83

Larysa: +38 097 96 89 516

Iryna: +38 096 49 166 92

To subscribe to the print edition of the magazine, please contact:

Eva Yashchuk: +38 097 897 20 99